Marketing News

Kik Interactive has launched a “bot” category

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By: TOM BRANNA

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Kik Interactive, the company behind online chat platform Kik, has launched a fashion and beauty “bot” category. The new category includes a mix of branded and brand-agnostic “concierge” bots (internet robots), and users can include multiple bots in chats. Bots in the new fashion and beauty category also display new chat functionality, according to Kik. Previously, users could call bots into conversations using mentions, a feature that allows bots to participate in conversation threads invo...

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